What is a Hype Campaign?

A Hype Campaign is a multi-creator campaign format where a brand posts one source reel at a single flat per-reel rate and caps the number of slots. Up to 100 creators accept a slot with one tap, with no negotiation, and post their own remix inside a 72-hour window. Each accepted slot is funded up front, and Influora pays each creator by bank transfer within 2 working days of their live post link.

What is a Hype Campaign?

A Hype Campaign is a multi-creator campaign format where a brand posts one source reel at a single flat per-reel rate and caps the number of slots. Up to 100 creators accept a slot with one tap, with no negotiation, and post their own remix inside a 72-hour window. Each accepted slot is funded up front, and Influora pays each creator by bank transfer within 2 working days of their live post link.

How is a Hype Campaign different from a normal influencer deal?

A normal deal is negotiated one-to-one: rate, scope and timeline are agreed per creator in a Deal Room. A Hype Campaign removes the negotiation entirely — the brand sets one flat rate and one brief, and creators either take a slot at that rate or they do not. It trades per-creator control for speed and volume.

What does a Hype Campaign cost a brand?

The brand chooses the per-reel rate and the number of slots, so the maximum spend is fixed before launch: rate multiplied by slot cap. Only slots that are actually accepted and delivered are paid for, so an under-filled campaign costs less than the cap rather than more.

What happens if a creator accepts a slot and does not post?

That slot is not paid out. Payment releases only against a verified post inside the campaign window, so an accepted-but-undelivered slot returns its funds to the brand rather than being lost.

Do brands get usage rights to the creator content?

Usage rights for a Hype Campaign are set in the campaign brief the same way they are for a standard deal, and are visible to a creator before they accept a slot — not assumed after the fact.

Hype Campaigns

100 creators. One sound. 72 hours.

A Hype Campaign is a 72-hour blitz: the brand drops a source reel, sets a flat per-reel rate, and caps the number of slots. Creators accept with one tap — no negotiation, no back-and-forth — and post before the window closes. Influora pays for each reel by bank transfer within 2 working days of its live link.

Launch a Hype Campaign Join as a creator

Up to 100: Creators can accept a slot
72 hours: From launch to the posting window closing
One tap: Creators accept — no negotiation
Capped: Maximum spend is fixed before you launch

#GlowDropChallenge

LIVE· 41h left

₹3,500 per reel · flat rate

63/100 slots filled

Remix the hookDuet reactionOriginal spin

Illustrative campaign — figures shown are an example, not live data.

Perfect for moments that can't wait

Hype Campaigns exist for launches where speed and scale matter more than one-off negotiation.

Movie launches

Product drops

Festival campaigns

Trend-jacking viral moments

From chasing creators to setting one rate

How a Hype Campaign changes the workflow for a brand growth team, and for the creators filling it.

For brand growth teams

Without a platform

Juggling spreadsheets and chasing 50 creators over DMs, one at a time
Reviewing staggered, off-brief drafts that arrive on no fixed schedule
Manually handling bank details, invoices and TDS for every single creator
Paying an advance with no guarantee the content ever gets posted

On Influora

One flat rate and one brief, posted once — creators self-select into slots
A fixed maximum spend, known before you launch
Every accepted slot is funded and payment-protected automatically
Release each payout as its post goes live — no manual tracking across 100 people

For creators

Without a platform

Sending cold pitches and waiting weeks for a brand to even reply
Vague revision requests with no pay guarantee attached
Chasing an accounts team for months to release a small fee

On Influora

Browse open Hype Campaigns and accept a slot with one tap — no pitching
The rate is fixed and visible before you accept, nothing to negotiate
Post within the window, and the payout is protected as soon as your slot is confirmed

How a Hype Campaign runs

Brand sets up the blitz

Upload one source reel or audio, set a flat per-reel rate, and cap the number of slots. Maximum spend is fixed before launch: rate multiplied by slot cap.

The 72-hour clock starts

A live countdown goes up the moment the Hype Campaign launches.

Creators one-tap accept

No negotiation, no back-and-forth — creators browse open Hype Campaigns and accept a slot instantly.

Funding locks automatically per slot

Each accepted slot is funded from the brand’s reserved budget automatically, so every creator who accepts knows the rate is set aside before they post.

Post before the window closes

Creators film and post within the 72-hour window using the source reel or audio.

Payout on verification

Once a post is live and its link is in, that creator's payment is released — no manual tracking across 100 creators.

Watching a blitz run

One dashboard tracking every slot from claim to verified post.

#GlowDropChallenge

LIVE· 8h left

Live in progress · Hour 64 of 72

92/100 slots filled

Reel posted · verification in progress

Payment protected

Reel posted · verified

Payout released

Illustrative campaign — figures shown are an example, not live data.

Real Influora screen · sample data, not live data

Per-slot payout

Reel submitted with the source audio

Slot funding stays protected until the post is verified

Raw asset handed over per the campaign brief's usage rights

Illustrative flow — not a guaranteed processing time.

Why brands love it

Instead of running 100 separate negotiations, a brand launches one Hype Campaign and fills every slot in hours. Each reel is paid once it is live and its link is in, so there's no manual payout tracking across 100 creators.

Why creators love it

The rate is fixed and visible upfront. There's nothing to negotiate — tap accept, post within the window, and submit the live link. Influora pays the fee by bank transfer within 2 working days of that link.

Hype Campaign questions, answered

Launch a Hype Campaign

Set one flat rate, cap the slots, and let creators fill them. Your maximum spend is fixed before you launch.

Launch a Hype Campaign

Spend capped up front
Paid only on verified posts
Free to start

See how the payment is protected